Google AdWords led the way in making digital advertising accessible to everyone, and the platform is still a popular choice for businesses looking for an easy way to promote their products and services. With that said, Google AdWords has also become quite expensive and highly competitive. Fortunately, there are a plethora of other online marketing options available, many of them more affordable and more effective than AdWords. If you are looking for an alternative to advertising with AdWords, check out these five great options:
1. Facebook Paid Ads
Facebook ads let you target specific demographics of people, allowing you to be as broad or as specific as you like in your advertising campaigns. They’re simple to use and relatively affordable. Best of all, they’re proven effective. Thanks to the social approval element Facebook ties to their ads by showing which friends have “liked” the page, product, or service in question, people are often far more likely to click a Facebook ad than an AdWords ad.
Ads placed on blogs are often used to target niche audiences and be quite effective if your service or product is geared towards people with a particular set of interests and desires that may lead them to frequent certain blogs. BlogAds makes targeting these niche audiences as simple as possible. Just enter information about your target customers and BlogAds will place banners, native advertising, and various other types of ads on the blogs where your customers are most likely to be found.
InfoLinks is one of the few platforms that supports in-text advertising, allowing you to overcome what InfoLinks founders describe as “banner blindness.” With InfoLinks, you are able to choose between several types of in-text ad placements, including intag, intex, inframe, and insearch. Just submit your information and choose your ad type and you’ll be up and running.
4. Twitter Ads
The popularity of Twitter has soared in recent years, and the platform is a serious competitor to overtake Facebook as the king of social media. Better yet for advertisers, Twitter’s “First View” ad option allows you to purchase exclusive access to the site’s top ad spot for 24 hours. The company claims that “First View” ads increases recall by 141%. Regardless of whether you choose to purchase “First View” placement, Twitter ads are still a great option to consider.
5. Social Influencer Shout Outs
Making use of social influencers is one of the hottest trends in digital marketing today. A social influencer is defined as an industry leader, expert, or celebrity who can put their recommendation behind your business and promote your product or service to their many followers. If you are not sure how to get in touch with these people, don’t worry; here at Shout Our Biz, we offer a powerful influencer search engine, giving you the power of influencer marketing at your fingertips.
AdWords does not have a stranglehold on the digital advertising world, and there are plenty of other options available. If you are finding that AdWords is too limited, expensive, or competitive for you, we invite you to try the options outlined above and drastically improve the effectiveness of your online marketing efforts.