Have you heard of the latest buzz these days? You might have encountered the term, but you are not aware of what it can do. We are referring to “influencer marketing.” It is one of the effective ways of building your brand online and increase awareness among your audience.
According to one of Forbes posts entitled “Influencer Marketing is Growing Faster than Digital Ads”, influencer marketing is not a new trend. Several brands have been using influencer to promote their products and help their business grow for many years.
The best thing about influencer marketing is that you already have the audience. You need to establish a good relationship where you and your audience can provide significant value to each other.
The number of marketers using this strategy is increasing. It is their process of leveraging their follower base of social media to promote their products. Influencer marketing is becoming more and more popular because of the many benefits it provides.
Top 5 Benefits of Influencer Marketing
Builds trust easily
Influencers have already established a good relationship, credibility, and trust with their followers.
Your product will gain more attention if an influencer is promoting it. And eventually, your followers will start sharing, bringing your message on top thus more people are engaged. It will become even more powerful when an influencer in your niche shares your content.
Influencers impact the consumers purchasing decision
Studies conducted in different places show how influencers impact the power of buyers’ purchasing decisions. According to one survey conducted by Annalect and Twitter, around 40% of respondents say that they have bought an item online after seeing a social media influencer endorsed and used it.
Also, 22% of marketers claim that influencer marketing can increase your customer base fast, and over 50% say they can get higher quality customers by applying this tactic than other acquisition channels. (mediakix.com)
The results of the two studies show that influencer marketing is a useful tool for attracting buyers with a high possibility of purchasing, and therefore an effective strategy for generating sales.
Connects with the consumers on social media
People spend a lot of time on social media. Some spend almost all day on platforms like Twitter, Snapchat, Facebook and Instagram. Your brand gets the exposure it needs when influencers start featuring or mentioning your brand on one of these social media platforms. They help the company connect with the consumers on the sites where they spend most of their time.
Limitless sharing potential
Another essential benefit of influencer marketing is having a higher ROI; this is because of its unlimited potential. As compared to paid advertising tactics, your potentials are limited. You are required to pay for some impressions. However, with influencer marketing, it can be shared and can go viral. Content can be shared easily by an influencer can increase brand awareness, and more will get attracted to it.
Millennial and Gen Z consumers can be reached easily
If you ask the millennial which media would they prefer digital or TV, they will definitely choose the digital platform. Because of this, influencer marketing is a must channel for reaching the Gen Z and millennial audiences.
Based on the recent report of mediakix.com, around 85% of Gen Z uses social media to know more about the latest products. This only shows that young consumers are more receptive on getting product information through social media platforms.
For millennial, on the other hand, they believe that their fave influencers know them well than their friends, showing trust, and deep personal attachments.
The above-mentioned benefits of influencer marketing are only some of the many amazing advantages of using this campaign. Because of these benefits, most companies these days are setting aside budgets for it.
Just like all the marketing strategies, you can get results overnight. But, choosing the right influencer and developing an effective campaign can change your business for the better.
To help you in launching a useful, informed influencer marketing campaign, visit our website getshout.io, you will learn more and understand the strategy better.